Fulton Hall 442
Telephone: 617-552-1018
Email: gergana.nenkov@bc.edu
Consumer finance; sustainability; judgment and decision making.
Professor Gergana Y. Nenkov is an award-winning marketing scientist and educator. Her research uses diverse methodologies with the aim to understand the motivations behind suboptimal or irrational consumer choices, with the ultimate goal of developing methods to improve the consumer decision making process in important domains such as consumer finance and sustainability.
Professor Nenkov’s research won two EBSCO Responsible Research in Marketing Awards (2022), the Marketing Science Institute/H. Paul Root Award at the Journal of Marketing (2020), the Franco Nicosia ACR Competitive Paper Award (2019), and was runner up for the Financial Times Responsible Business Education Award (2022). She has been acknowledged as outstanding reviewer at the Journal of Consumer Psychology (2018) and an outstanding Associate Editor at the Journal of the Academy of Marketing Science (2020).
Prof. Nenkov’s research has been published at top marketing journals such as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science. She is an Associate Editor at the Journal of Marketing Research and the Journal of the Academy of Marketing Science and serves on the Editorial Review Boards of the Journal of Consumer Psychology and Journal of Public Policy and Marketing.
Professor Nenkov teaches Integrated Marketing Communications to undergraduates and MBAs.
“” Journal of the Academy of Marketing Science, forthcoming.
“.” (With Salisbury, Linda, Simon Blanchard, Ronald Hill, Alex Brown, and Kelly Martin.) Journal of Marketing, 87 (5), 657-678. September, 2023.
“” (With Peterson, Lane, Martin Mende, Maura L. Scott, and Anders Gustafsson.) Journal of the Academy of Marketing Science, 51 (5), 1075-1097. December, 2022.
(With Cakanlar, Aylin, Hristina Nikolova.) Journal of Marketing Research, 60 (1), 110-129. February, 2023.
“” (With Nikolova, Hristina.) Journal of Marketing Research, 59 (2), 271-289. April, 2022. Franco Nicosia Award, Best Conference Paper, Association for Consumer Research Conference, 2019.
“.” (With Seiders Kathleen, Andrea Godfrey Flynn.) Journal of Marketing, 86 (2), 126-146. March, 2022.
“.” (With Mende, Martin, Linda Court Salisbury, and Maura L. Scott.) Journal of Consumer Psychology, 30 (2), 379-391. April, 2020. Winner, AMA-EBSCO-RRBM Award for Responsible Research in Marketing, 2022. Included in JCP’s Inaugural Virtual Special Issue: Consumer Psychology for a Pandemic: Insights in Finances, Scarcity, and Wellbeing, August 2020.
“.” (With Winterich, Karen Page, and Gabriel Gonzales.) Journal of Marketing, 83 (4), 21-37. July, 2019. Distinguished Winner, AMA-EBSCO-RRBM Award for Responsible Research in Marketing, 2022. Winner, 2019 Marketing Science Institute/H. Paul Root Award.
“” (With Maureen Morrin, Virginie Maille, Tracy Rank-Christman, and May O. Lwin.) Journal of Business Research, 95, 428-441. February, 2019.
“.” (With Komarova Loureiro, Yuliya, Julia Bayuk, Stefanie Tignor, Sara Baskentli, and David Webb.) Journal of Public Policy and Marketing, 35 (2), 305-322. September, 2016.
“.” (With Salisbury, Linda.) Journal of Consumer Psychology, 26 (3), 417–425. July, 2016.
“” (WIth Winterich, Karen Page.) Journal of Service Research, 18 (3), 384-404. August, 2015.
“.” (WIth Scott, Maura L.) Marketing Letters, 27, 323-336. November, 2014.
“.” (With Reimann, Martin, Deborah MacInnis, Maureen Morrin.) Journal of Experimental Psychology: Applied, 20 (4), 349-364. December, 2014.
“.” (Kelly M. Haws, and Min Jung Kim.) Social Psychological and Personality, 5 (7), 769-776. September, 2014.